State of the Industry – April 2018

Event Date/Time

  • Tuesday, April 17, 2018
    9:00 am - 10:00 am


United States

Intended Audience

  • Anyone interested in exploring how leading corporations are investing in talent development.
  • Anyone interested in learning how to calculate key benchmarking metrics to persuade decision makers.


Are you competing for scarce resource dollars to support learning and development in your organization? How do you know when you should outsource and when to keep things in-house? How does your organization compare with respect to distributing learning across technologies?

Please join us for an interactive presentation where we’ll examine the 2018 ATD State of the Industry Report. This report is ATD’s definitive review of training and development trends. We’ll discuss possibilities for using these metrics and we’ll make connections between these benchmarks and our local practices.


At the end of this session, participants will be able to:

  • Identify elements of the ATD State of the Industry Report that will tell stories of investment in your own organization
  • Appreciate the importance of communicating data and a story to decision makers
  • Explore trends in key learning metrics, including:
    • Direct learning expenditure
    • The average number of training hours used by employees
    • The average cost per learning hour
    • What methods of training companies are using
    • Content areas that companies are focusing on

This workshop will be streamed live by Brandlive, a chapter sponsor and a video platform


D.J. Netz
Senior Instructional Designer
GP Strategies

D.J. Netz is the immediate Past President of the ATD-Cascadia chapter. He has studied and given presentations on the ATD State of the Industry Report for the past three years. He is a senior instructional designer for GP Strategies. For thirty years, D.J. has developed innovative and popular courses for leadership and sales training in classroom and online environments. He has served organizations such as Intel, General Electric, Comcast, SAP, Alsco, Abbott Labs, General Motors, Symantec, Exelon, and Pella Windows. Mr. Netz is the recipient of a gold and a silver medal from Brandon Hall for his online courses. He also serves as an adjunct instructor at Portland State University.

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Program Details

  • Limited to 100 participants.
  • A link to the virtual event will be sent closer to the event.
  • A Q&A section will be available to participants to write in questions for Mr. Netz as he's speaking.

Registration Details

  • Registration is available for our partner organizations.
  • To receive a refund, a written request must be received in the Chapter office at least one week before the event.
  • No refunds or credits for future events given after that time.

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CPLP Recertification Credit

CPLPs earn one recertification point/credit for each physical hour of continuing education within one’s current role/job or involving a new experience or content. You will need to keep records of the event and prepare any required paperwork.
Visit the CPLP webpage for complete information.

The Chapter estimates 1 recertification hours for this workshop.

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HRCI and SHRM Recertification Credit

This program may be eligible for self-certification for HRCI and SHRM recertification credits. You will need to keep records of the event and prepare any required paperwork. Visit the HRCI recertification webpage or the SHRM recertification webpage for more information.

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Alignment with ATD's Competency Model
Areas of Expertise
Areas in BOLD will be addressed in this presentation.

  1. Performance Improvement
  2. Instructional Design
  3. Training Delivery
  4. Learning Technologies
  5. Evaluating Learning Impact
  6. Managing Learning Programs
  7. Integrated Talent Management
  8. Coaching
  9. Knowledge Management
  10. Change Management


Oregon, United States


A notice with the access information to the specific platform will be sent the day before or the morning of the event in a separate email to all registrants.

This program will be held online using virtual platform technology. Webcams, headsets and telephone connections may be required depending on the event.

Technical support is not available during the event so please check your equipment and connections ahead of time.