The 3 Rules of Resonance: A Powerful and Practical Storytelling Method

Event Date/Time

  • Thursday, July 19, 2018
    9:00 am - 10:30 am


800 NE Oregon St
United States

Intended Audience

Company leaders and decision makers who strive to lead with integrity and intention. Talent development professionals who search for new and creative ways to deepen engagement with the people they serve.


Storytelling. It tops the list of business buzzwords today—and for good reason. There’s not a more powerful way for you to resonate with people.

Whether you're part of a training team serving internal stakeholders, an outside consultant, or an external training provider, you need to meet your audience where they're at while proving your strategic value. Storytellers craft stories that speak to our audience's unique narrative. We know where they are now, where they want to be, and the villains, struggles, and crises that stand in the way.


At the end of this session, participants will be able to:

  • Use 3 powerful tools to create resonance with their audiences.
  • Use a step-by-step process to capture their audience’s story.
  • Use a framework to avoid the greatest barrier to resonance—Datatelling.


Andrew Robinson
Andrew F. Robinson Consulting, LLC

Andrew is a Brand Anthropologist, which means he helps brands translate their story into strategies that connect with their internal and external audiences. For more than 15 years he’s worked with top global brands, fiery startups, and everyone in between. During this time Andrew has earned a reputation for developing creative and strategic professional development solutions for his clients’ unique challenges.

In addition to his client work, Andrew speaks, writes, and creates content for members of his ever-growing mailing list. Most recently, Andrew launched a series of interactive workshops that walk leaders through his time-tested methods for creating resonance with people. Join his mailing list at to learn more.

Andrew lives in Eugene, Oregon with Emily, his wife of twenty-one years, and their three daughters, four chickens, and Bernese Mountain Dog, Lee Lah. And whenever possible, Andrew carves out time for his other two loves in life: making music and flyfishing.

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Program Details

  • Check in at 8:30 am.
  • Workshop is in Room 1B.
  • View transportation options.
  • Limited to 50 participants.

Registration Details

  • Online registration available until noon on July 17. Registration available at the door for a higher price.
  • Registration is available for our partner organizations.
  • To receive a refund, a written request must be received in the Chapter office at least one week before the event.
  • No refunds or credits for future events given after that time.
  • Prices go up at the door.
  • Have a full stamp card? To redeem your stamp card, please email the ATD office ( and request a code to redeem online.

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CPLP Recertification Credit

CPLPs earn one recertification point/credit for each physical hour of continuing education within one’s current role/job or involving a new experience or content. You will need to keep records of the event and prepare any required paperwork.
Visit the CPLP webpage for complete information.

The Chapter estimates 1.5 recertification hours for this workshop.

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HRCI and SHRM Recertification Credit

This program may be eligible for self-certification for HRCI and SHRM recertification credits. You will need to keep records of the event and prepare any required paperwork. Visit the HRCI recertification webpage or the SHRM recertification webpage for more information.

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Alignment with ATD's Competency Model
Areas of Expertise
Areas in BOLD will be addressed in this presentation.

  1. Performance Improvement
  2. Instructional Design
  3. Training Delivery
  4. Learning Technologies
  5. Evaluating Learning Impact
  6. Managing Learning Programs
  7. Integrated Talent Management
  8. Coaching
  9. Knowledge Management
  10. Change Management


800 NE Oregon St, Portland, Oregon, 97232, United States