The Brand Storyteller Basecamp

Event Date/Time

  • Thursday, May 24, 2018
    9:00 am - 10:00 am


United States

Intended Audience

  • Anyone interested in incorporating the strategy of storytelling into their program design.


Storytelling. It tops the list of business buzzwords today — and for good reason. There’s not a more powerful way for a brand to communicate its value. But how can talent development professionals apply storytelling in their daily lives? And how can storytelling shape their long-term strategy while honoring the integrity and potency of their brand story?

Whether you’re part of a training team serving internal stakeholders or an outside consultant or external training provider, you need to meet your audience where they’re at while proving your strategic value. Storytellers craft stories that speak to our audience’s unique narrative. We know where they are now, where they want to be, and the villains, struggles, and crises that stand in the way.

During this workshop, we’ll explore a 3-step process so that you can engage your audience by creating resonance.

  1. We’ll begin by defining your brand story. Whether you work with a team or on your own, you have a brand story. We’re going to clarify that story so that you can communicate it in the most compelling way possible.
  2. Next we’ll capture and clarify the story of your audience. Like you, these people don’t just have stories. They are a story. This analysis of your audience makes it possible to see where your narratives overlap.
  3. Finally, we’ll develop a strategy so you can establish the resonance you seek with your key audiences. You’ll go away with a clear roadmap you can use to put everything we talk about into practice.

Check out an explanatory video here!


At the end of this session, participants will be able to:

  • Define the story of your brand.
  • Utilize the roadmap to replicate that story in future program design.

This workshop will be streamed live by Brandlive, a chapter sponsor and a video platform


Andrew Robinson
Brand Anthropologist

Andrew helps brands examine and tell their authentic story. For more than 15 years he’s worked with top global brands, small startups, and everyone in between. During this time Andrew has earned a reputation for developing strategic, sustainable solutions to his clients’ most formidable brand challenges.

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Program Details

  • Limited to 100 participants.
  • A link to the virtual event will be sent closer to the event.
  • A Q&A section will be available to participants to write in questions for the speaker during the event.

Registration Details

  • Registration is available for our partner organizations.
  • To receive a refund, a written request must be received in the Chapter office at least one week before the event.
  • No refunds or credits for future events given after that time.

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CPLP Recertification Credit

CPLPs earn one recertification point/credit for each physical hour of continuing education within one’s current role/job or involving a new experience or content. You will need to keep records of the event and prepare any required paperwork.
Visit the CPLP webpage for complete information.

The Chapter estimates 1 recertification hours for this workshop.

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HRCI and SHRM Recertification Credit

This program may be eligible for self-certification for HRCI and SHRM recertification credits. You will need to keep records of the event and prepare any required paperwork. Visit the HRCI recertification webpage or the SHRM recertification webpage for more information.

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Alignment with ATD's Competency Model
Areas of Expertise
Areas in BOLD will be addressed in this presentation.

  1. Performance Improvement
  2. Instructional Design
  3. Training Delivery
  4. Learning Technologies
  5. Evaluating Learning Impact
  6. Managing Learning Programs
  7. Integrated Talent Management
  8. Coaching
  9. Knowledge Management
  10. Change Management


Oregon, United States


A notice with the access information to the specific platform will be sent the day before or the morning of the event in a separate email to all registrants.

This program will be held online using virtual platform technology. Webcams, headsets and telephone connections may be required depending on the event.

Technical support is not available during the event so please check your equipment and connections ahead of time.