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Book Club Series | Hidden Value | Kickoff Meeting

  • Wednesday, October 07, 2026
  • 12:00 PM - 1:00 PM
  • Zoom - registration will be provided upon registration
  • 30

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ATD Cascadia Book Club Series | Hidden Value

Turn Learning Into Business Value. And Make Sure Leaders See It.

Why Attend?

Learning and development creates value. But are we always able to show it in ways the business understands?

Join us for the kickoff of ATD Cascadia’s new Book Club Series as we explore Hidden Value: How to Reveal the Impact of Organizational Learning by Keith Keating.

Together, we’ll dig into what it takes to move L&D beyond being viewed as a cost center and toward becoming a trusted strategic partner. Whether you’ve started the book, finished it, or haven’t cracked the cover yet, you’re welcome to join the conversation.

Learning Format

  • Interactive Virtual Book Club & Peer Discussion
  • What You’ll Experience
  • This won’t be a chapter-by-chapter book report.

We’ll start with brief introductions and a few guiding questions inspired by the book, then move into small- and large-group conversations where you can share perspectives, learn from fellow talent development professionals, and explore how the ideas connect to your own work.

We’ll wrap up with time to connect with peers and build momentum for the conversations ahead.

You’ll Leave With

  • A new lens on L&D value and strategies for positioning learning as a strategic business partner
  • Ideas for speaking the language of the business by connecting learning outcomes to financial and organizational goals
  • Immediate opportunities to demonstrate impact within work you’re already doing
  • New connections with talent development professionals interested in tackling the same challenges

About the Book

Hidden Value: How to Reveal the Impact of Organizational Learning challenges traditional L&D thinking and offers a roadmap for becoming a trusted business advisor who creates, measures, and communicates organizational impact.

The focus? Moving beyond simply delivering learning to demonstrating its strategic and business value.

Haven’t started reading yet? Come anyway. Completing the reading is not required to participate in the kickoff.


Additional Information: 

  • Please be prepared to join via video (if possible) and actively participate

  • Zoom access information will be emailed to you prior to the program.


Capability Areas: Developing Professional Capability, Impacting Organizational Capability, Business insight, Consulting & Business Partnering, Organizational Development & Culture, Data & Analytics

 

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