Launching the New Year with the State of the Industry and State of the Chapter – January 2019

Event Date/Time

  • Thursday, January 24, 2019
    9:00 am - 10:00 am

Intended Audience

  • Anyone interested in exploring how leading corporations are investing in talent development.
  • Anyone interested in using key benchmarking metrics to persuade decision makers.
  • Everyone who wants to learn how the chapter has grown during 2018 and the programs we’re planning to support you in 2019.


Are you competing for scarce resource dollars to support learning and development in your organization? How do you know when you should outsource and when to keep things in-house? How does your organization compare with respect to distributing learning across technologies?

Please join us for an interactive presentation where we’ll examine the ATD State of the Industry Report. This report is ATD’s definitive review of training and development trends. We’ll discuss possibilities for using these metrics and we’ll make connections between these benchmarks and our local practices.

Next, we’ll transition to a report on the State of the ATD-Cascadia Chapter. You’ll get to hear specific indicators about the health and vitality of our chapter, learn about our plans to sustain our growth, and exchange ideas for how our chapter can add value to you and your organization. We’ll also talk about our notable achievements and review opportunities that may be addressed collectively.


At the end of this session, participants will be able to:

  • Identify elements of the ATD State of the Industry Report that will tell stories of investment in your own organization
  • Appreciate the importance of communicating data and a story to decision makers
  • Explore trends in key learning metrics, including:
    • Direct learning expenditure
    • The average number of training hours used by employees
    • The average cost per learning hour
    • What methods of training companies are using
    • Content areas that companies are focusing on
  • Consider forms of support and connection with your local ATD chapter

This workshop will be streamed live by Brandlive, a chapter sponsor and a video platform.


Steve Brooks
Senior Instructional Designer

For Steve's whole career, he's been creating learning materials and delivering training, mostly about software. After moving to Portland in 2008, he transitioned to Instructional Design.

Steve currently serves as Director of Member Services for the chapter.

D.J. Netz
Senior Instructional Designer
GP Strategies

D.J. Netz is the Past President of the ATD-Cascadia chapter. He has studied and given presentations on the ATD State of the Industry Report for the past four years. He is a senior instructional designer for GP Strategies. For over thirty years, D.J. has developed innovative and popular courses for leadership and sales training in classroom and online environments. He has served organizations such as Intel, General Electric, Comcast, SAP, Alsco, Abbott Labs, General Motors, Symantec, Exelon, and Pella Windows. Mr. Netz is the recipient of a gold and a silver medal from Brandon Hall for his online courses. He also serves as an adjunct instructor at Portland State University.

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Program Details

  • Limited to 100 participants.
  • A link to the virtual event will be sent closer to the event.
  • A Q&A section will be available to participants to write in questions for the presenters as they're speaking.

Registration Details

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CPLP Recertification Credit

CPLPs earn one recertification point/credit for each physical hour of continuing education within one’s current role/job or involving a new experience or content. You will need to keep records of the event and prepare any required paperwork.
Visit the CPLP webpage for complete information.

The Chapter estimates 1 recertification hours for this workshop.

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HRCI and SHRM Recertification Credit

This program may be eligible for self-certification for HRCI and SHRM recertification credits. You will need to keep records of the event and prepare any required paperwork. Visit the HRCI recertification webpage or the SHRM recertification webpage for more information.

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Alignment with ATD's Competency Model
Areas of Expertise
Areas in BOLD will be addressed in this presentation.

  1. Performance Improvement
  2. Instructional Design
  3. Training Delivery
  4. Learning Technologies
  5. Evaluating Learning Impact
  6. Managing Learning Programs
  7. Integrated Talent Management
  8. Coaching
  9. Knowledge Management
  10. Change Management



A notice with the access information to the specific platform will be sent the day before or the morning of the event in a separate email to all registrants.

This program will be held online using virtual platform technology. Webcams, headsets and telephone connections may be required depending on the event.

Technical support is not available during the event so please check your equipment and connections ahead of time.